How the reference is built
Pharma+Plus follows international classification standards, so information is easy to find and hard to misread.
15,548
brand-name listings
1,332
generic drug names
171
WHO therapeutic groups
401
pharmaceutical companies referenced
How it's classified
Drugs are listed alphabetically and grouped by therapeutic category using the WHO's Anatomical Therapeutic Chemical (ATC) Classification System — the international standard for drug utilization research, also used by EphMRA. Each entry also references the WHO's Defined Daily Dose (DDD) system, established in 1976 and maintained by the WHO Collaborating Centre for Drug Statistics Methodology, as a consistent unit for comparing drug usage.
Why the format matters
A generic name appears under each brand name wherever a single active ingredient makes that possible. For more complex preparations — multivitamins and haematinics, for instance — the entry lists drug contents directly instead, since there is no single generic name to give. The goal throughout is preventing prescribing errors: wrong dosage, wrong duration of treatment, or a poor combination of drugs.
Every code, broken into five levels
Paracetamol's code — N02BE01 — is built from five levels defined by the WHO. Pharma+Plus lists the full code against every generic name, so the same drug can be cross-referenced internationally.
N
Anatomical main group
Nervous system
02
Therapeutic subgroup
Analgesics
B
Pharmacological subgroup
Other analgesics & antipyretics
E
Chemical subgroup
Anilides
01
Chemical substance
Paracetamol
The team
Three people, three disciplines — editorial, industry relationships, and the technology that gets the book into 100,000+ pockets.
Nazneen Anwar
CEO & Chief Editor-Publisher
Background in writing, editing and publishing. Leads editorial direction and signs off on every edition personally — cross-referencing each entry against Martindale, BNF, PDR and the Merck Manual before it goes to print, and coordinating with the doctors, pharmacists and researchers who help verify the content.
M. Anwar Neeshat
Director, Marketing & Sales
25+ years in pharmaceutical marketing and sales. Leads distribution and industry partnerships, and is the primary point of contact for the pharmaceutical companies that advertise inside Pharma+Plus and stock it across Pakistan.
Turyal Neeshat
Director of IT
Oversees the technology behind Pharma+Plus — the website, the mobile app used by 100,000+ pharmacists and physicians, and the database that keeps 15,548 brand listings searchable by brand, generic, therapeutic group and company.